Today you would be hardpressed to find a business that does not operate without a global presence. With so many different cultures and languages in the new workplace, business organizations have adopted English as a lingua franca (common language) for business communication, regardless of where companies are headquartered. The total effect of interactive communication in English depends on how the team interprets the chosen words, visual appearance and vocal delivery.
Tip 1 – Know your Customers
Know which segment of the population you want to target and customize your presentation for them. There is no such thing as a one-size fits all presentation. You want to start the communication process by addressing them specifically in order to establish rapport.
Tipe 2 – Know what you want to tell him.
If they are familiar with a similar product, what makes yours different? The mesage you send must be strong and clearly stated to show you understand their needs – no rambling, no ambiguity. This is the central thread that holds your presentation together. It answers the question “What did the speaker say?”
Tip 3 – Know why this message is important to them at this time.
Your objective is to influence how they think, feel and behave. They have a need, you have a solution. So keep the message and objective together throughout your presentation, othewise you could ramble and they will lose interest in what you are saying and tune you out. If you focus on yourself you will become nervous and it will show.
Tip 4 – Know what they want from you and this is very, very important.
What is their expectation? It might help to think of your prospects as tight-fisted spenders who reserve the right to walk away without spending a dime if they don’t see you as trustworthy. They want an answer to one burning question – what’s in it for me? They want to know that your solution (your product/service) satisfies their need. They want to visualize something of value that will be perceived to make their lives better. They want to trust you, so provide credible supporting evidence that will help them visualize the benefits of your product. Tell them a human story so they feel that you’ve connected to them on an emotional level and that your product is the one and only product for them. They don’t expect you to be perfect, they don’t care if you make bloopers or stand on your head or spin cartwheels, as long as they believe you are authentic and consider their feelings.
Tip 5 – Know what you want from them.
Many presenters overload the audience with information – and forget to ‘call them to action’. Let them know what action you require in order to get the response you are seeking – help them to understand, to accept, and to act upon the response you are seeking. Do they have to fill out a form, make a phone call, write you a cheque, or follow you home? Listen to them and always be prepared for the Q&A Session. Remember that a picture is worth a thousand words. People conceptalize differently so use process and data models to overcome language barriers. If the concept is complex, build up the diagram progressively as you speak. Walk through the steps in a sequential order. Your challenge is to listen well and rephrase expressions in grammatically correct English so that everyone clearly understands.